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The former Baywatch babe is set to inject some star power into New Zealand fashion week this September, with organisers revealing she'll be strutting the catwalk in her own skimpy swimwear range.
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The new label, Muse, co-designed by Richie Rich, is "eco animal-friendly" in keeping with Anderson's vegetarian and pro-animal rights stance.
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Auckland is the third stop in the schedule for the range of environmentally-sensitive women's shoes and tiny togs, to be unveiled at New York fashion week in early September.
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But Anderson's Miami publicist Brian Long, who brokered the deal, said he wonders whether New Zealand, with its "relaxed approach" to celebrity, was ready for the blonde bombshell.
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"New Zealand has not always embraced the celebrity thing like other fashion weeks do around the world so it is a little bit out of the ordinary,