Saturday, January 24, 2009

Jesse McCartney is the new face of Bongo Jeans

Jesse McCartney is the new face of Bongo Jeans. The Leavin’ heartthrob will be featured in the Jeans ads with some gorgeous female models. I guess this handsome 21-year old won’t be leaving anytime soon.
Bongo jeans normally uses female celebrities as its ads spokespeople, having in the past included Rachel Bilson , Nicole Richie, Kristin Cavallari, Kim Kardashian and others.
“This season, we made a departure from the usual “It” girl in our Bongo campaign and instead chose to feature one of music’s hottest stars and the “It” guy who currently has the #1 song at Top 40 radio, Jesse McCartney,” says Bongo’s Chief Marketing Officer as reports by AHN
The brand’s new “It” guy will not only appear in the ad, but also make personal appearances at other events to promote his partnership with the brand.
"There's nothing better than a girl in a t-shirt and jeans; so the Bongo shoot was a dream come true for me," he says.
He couldn't make that happen in his downtime? He's a famous singer with cash.
Bongo will partner with Jesse on his upcoming tour with Jordan Sparks. No word on whether or not he will actually wear the jeans while performing.
But at least he'll be able to score some free denim for his reported girlfriend, Danity Kane's Aubrey O'Day.


Nicole Richie & Rachel Bilson
Vanessa Minillo


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